::COURSES

Public Communication Strategies Certificate Program

The contributions that public relations and communications strategies make to the image, identity, and bottom line of an organization are incalculable -- that is, both are tremendous assets yet difficult to quantify. As an information or public relations professional, you help shape how your organization is perceived by both its internal and external audiences. Make sure you have the skills that will enable you to craft and communicate your messages accurately and with the desired effect:

• Be a vital asset to your company's team
• Lead communication efforts that get results
• Use communication strategies to gain a competitive advantage

This certificate program -- offered in partnership with the Austin chapter of the Public Relations Society of America -- prepares you to confidently analyze and assess your audiences, craft a differentiated and compelling message, broker relationships with the right influencers and create a lasting leadership profile for your organization.

There is no prerequisite for this course.

• Public relations professionals with two or more years experience in the field
• Professionals without formal training in public relations who are taking on more public communications responsibilities

To earn the certificate, participants must attend at least 80 percent of the class sessions as well as submit a written communication plan.

Visit the Frequently Asked Questions page for more details about this program.

See the course outline (PDF format) for this program.

• The public relations planning process
• Public relations fact finding, research, and evaluation
• Public relations strategies
• Writing for results
• Effective internal communications
• Media relations
• Crisis communications
• Community relations
• Ethics, conduct, and legal issues

• Familiarize yourself with essential public relations skills
• Understand the scope and function of public relations
• Fine-tune your strategies to target your key constituencies
• Develop winning strategies

*Additional registration discounts do not apply to this program.*

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