::COURSES

Strategy Maps: How to Link Strategic Objectives to Operational Initiatives

Linkage is the key to transforming the Balanced Scorecard from a measurement tool to a management tool. Using traditional management techniques, process improvement initiatives can become islands unto themselves. Projects may have local impact but do not advance organizational strategy.

The Balanced Scorecard process creates maps that define how strategic objectives interact to deliver desired results. These strategy maps can expand to fully define and communicate how strategy should be deployed and implemented in your organization via strategic process improvement projects.

There is no prerequisite for this course.

• Operations officers and managers
• Financial officers and managers
• Process managers
• Strategic planning task force members

This seminar is worth 6 PDUs and 0.6 CEUs.

• Adjust the four Balanced Scorecard perspectives to your environment
• Analyze strategic opportunities
• Build strategy maps to capitalize on these opportunities
• Use your maps and scorecard to manage strategy

The Strategy-Focused Organization

• Background: The need to think strategically
• Linkage to the Balanced Scorecard

Types of Organizational Strategies

• Product leadership
• Customer intimacy
• Operational excellence
• Examples

Conducting a Strategic Assessment

• Financial perspective
• Customer perspective
• Identifying key customer groups
• System mapping customer relationships
• Kano analysis: solidifying relationships
• Process perspective
• Identifying strategic process gaps
• Leveraging process strengths
• Understand product strengths/weaknesses
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• Learning and growth perspective

Building a Strategy Map

• Generating key strategic data
• Identifying key themes
• The strategy map: Linking key objectives
• How to use the strategy map
• Tips for implementation

Download the brochure in pdf format. You will need Adobe Acrobat Reader to open and view this file.

This seminar is worth 6.0 PDUs and .06 CEUs.

Combined fee for The Balanced Scorecard and Strategy Maps is $1,490.

*Additional registration discounts do not apply to this program.*

Related Courses

• Project Management Certificate Program


• Strategic Planning and Goal Setting

Instructor(s)

Coordinator(s)

Elective Course for the Process Management Certificate Program.