Jamail Center for Legal Research
Tarlton Law Library

Current Trademark Legal Literature

About the “Current Trademark Legal Literature” website: The "Current Trademark Legal Literature" website is a resource for keeping informed of current articles related to U.S. trademark law. This service is edited by Jane O'Connell, Director of faculty and student services at the Tarlton Law Library. Law Library staff reviews law journals and law reviews (and a great many other legal periodicals) as they are received in the library. We examine the table of contents of all of these publications and identify any article concerning U.S. trademark law. We then input the basic bibliographic information about each article into this database, and scan the first page of the article. The availability of the first page of the article should better enable readers to know if they are interested in reading the whole article. Articles will be added two to three times a week, depending on the volume of cites. This page is RSS-enabled. Subscribe to the RSS feed using a feed reader, or RSS-enabled browser (Firefox, Safari, or IE 7) to receive automatic notices of updates. The RSS feed address is http://web.austin.utexas.edu/law_library/trademark/rss.cfm. The Library provides this service under the “fair use” provision of U.S. trademark law. Only the first page of an article will be scanned, and images will be deleted after 60 days. This service is for non-commercial, educational purposes only. If you have any comments about this service, please contact Jane O'Connell, joconnell@law.utexas.edu.

Click article title to view a .pdf file of its first page.
Articles are listed in chronological order:

July 3, 2009

Author: Emily Kathryn Tyler Title: COMMENT, Infringus Maximus! An Exploration of Motion Picture Title Protection in an International Film Industry Through the Legal Battles of Harry Potter Citation: 16 Journal of Intellectual Property 323 (2009) Author: Melissa Ung Title: COMMENT, Trademark Law and the Repercussions of Virtual Property (IRL) Citation: 17 CommLaw Conspectus: Journal of Communications Law and Policy 679 (2009) Author: Owen Weaver Title: COMMENT, Everything You Will Ever Want to Know About Puffery and How the Second Circuit Wrongly Applied It in Time Warner Cable, Inc. v. DirecTV, Inc. Citation: 43 New England Law Review 357 (2009)

June 22, 2009

Author: Laura A. Heymann Title: The Public's Domain in Trademark Law: A First Amendment Theory of the Consumer Citation: 43 Georgia Law Review 651 (2009) Author: Jonathan B. Schwartz Title: COMMENT, Less is More: Why a Preponderance Standard Should Be Enough for Trademark Abandonment Citation: 42 UC Davis Law Review 1345 (2009)

June 12, 2009

Author: Elkia Manglona Title: COMMENT, An Avatar's Parody: Considering a First Amendment Right to Parody Real World Trademarks in a Three-Dimensional Virtual World Citation: 19 Albany Law Journal of Science and Technology 183 (2009)

June 11, 2009

Author: Mark P. McKenna Title: Trademark Use and the Problem of Source Citation: 2009 University of Illinois Law Review 772 (2009)

June 3, 2009

Author: Mohammad Amin Naser Title: The Lanham Act and the Trade Mark Monopoly Phobia Citation: 4 Journal of Intellectual Property Law and Practice 365 (2009) Author: Mohammad Amin Naser Title: Trademarks and Freedom of Expression Citation: 40 IIC: International Review of Intellectual Property and Competition Law 188 (2009) Author: Irina D. Manta Title: Privatizing Trademarks Citation: 51 Arizona Law Review 381 (2009)

May 28, 2009

Author: Corina I. Cacovean Title: NOTE, Is Free Riding Aided by Parody to Sneak Between the Cracks of the Trademark Dilution Revision Act? Citation: 31 Hastings Communications and Entertainment Law Journal 441 (2009)

May 6, 2009

Author: Christine Haight Farley Title: Convergence and Incongruence: Trademark Law and ICANN's Introduction of New Generic Top-Level Domains Citation: 25 John Marshall Journal of Computer and Information Law 625 (2009) Author: Sheldon Halpern Title: The Supreme Court's Trademark Jurisprudence: Categorical Divergence in the Interest of Informational Convergence Citation: 25 John Marshall Journal of Computer and Information Law 635 (2009) Author: Margaret Chon Title: Marks of Rectitude Citation: 77 Fordham Law Review 2311 (2009)

April 30, 2009

Author: Laura R. Bradford Title: Emotion, Dilution, and the Trademark Consumer Citation: 23 Berkley Technology Law Journal 1227 (2008) Author: David M. Kelly and Stephanie H. Bald Title: 2008 Trademark Decisions of the Federal Circuit Citation: 58 American University Law Review 947 (2009) Author: Stephen R. Munzer and Kal Raustiala Title: The Uneasy Case for Intellectual Property Rights in Traditional Knowledge Citation: 27 Cardozo Arts and Entertainment Law Journal 37 (2009) Author: Gregory R. Shoemaker Title: COMMENT, Don't Blame Google Allowing Trademark Infringement Actions Against Competitors Who Purchase Sponsored Links On Internet Search Engines Under the Intial Interest Confu Citation: 58 Catholic University Law Review 535 (2009)

April 20, 2009

Author: Aneta Ferguson Title: The Trademark Filing Trap Citation: 49 IDEA: The Intellectual Property Law Review 197 (2009) Author: David A. Simon Title: Register Trademarks and Keep the Faith: Trademarks, Religion and Identity Citation: 49 IDEA: The Intellectual Property Law Review 233 (2009)

April 15, 2009

Author: Robert H. Hu Title: International Legal Protection of Trademarks in China Citation: 13 Marquette Intellectual Property Law Review 69 (2009)

April 6, 2009

Author: Matthe J. Slowik Title: NOTE, Ahead of the Curve? The Effect of the Trademark Dilution Revision Act of 2006 on the Federal Circuit Citation: 18 Federal Circuit Bar Journal 349 (2009) Author: Leigh A. Hansmann Title: COMMENT, Sex, Selling Power, and Salacious Commentary: Applying the Copyright Fair Use Doctrine in the Trademark Context Citation: 2008 Michigan State Law Review 843 (2008) Author: Kristin Zobel Title: NOTE, The Famous Marks Doctrine: Can and Should Well-Known Foreign Marks Receive Trademark Protection within the United States? Citation: 19 Journal of Art, Technology and Intellectual Property Law 145 (2008)

March 27, 2009

Author: Graeme B. Dinwoodie Title: Lewis and Clark Law School Ninth Distinguished IP Lecture: Developing Defenses in Trademark Law Citation: 13 Lewis and Clark Law Review 99 (2009) Author: Martin Senftleben Title: The Trademark Tower of Babel-Dilution Concepts in International, US and EC Trademark Law Citation: 40 IIC: International Review of Intellectual Property and Competition Law 45 (2009) Author: Kathryn M. Foley Title: NOTE, Protecting Fictional Characters: Defining the Elusive Trademark-Copyright Divide Citation: 41 Connecticut Law Review 921 (2009)

March 25, 2009

Author: Jonathan J. Darrow and Gerald R. Ferrera Title: The Search Engine Advertising Market: Lucrative Space or Trademark Liability? Citation: 17 Texas Intellectual Property Law Review 223 (2009) Author: Regina Nelson Eng Title: A Likelihood of Infringement: The Purchase and Sale of Trademarks as AdWords Citation: 18 Albany Law Journal of Science and Technology 493 (2008)

March 16, 2009

Author: Kiran Nasir Gore Title: Trademark Battles in a Barbie-Cyber World: Trademark Protection of Website Domain Names and the Anticybersquatting Consumer Protection Act Citation: 31 Hastings Communication and Entertainment Law Journal 193 (2009) Author: Shokat Shayesteh Title: Protection of Geographical Indications in Iran and Its Comparison with the TRIPS Agreement Citation: 39 IIC: International Review of Intellectual Property and Competition Law 963 (2008) Author: Emily C. Creditt Title: NOTE, Terroir vs. Trademarks: The Debate over Geographical Indications and Expansions to the TRIPS Agreement Citation: 11 Vanderbilt Journal of Entertainment and Technology Law 425 (2009)

February 23, 2009

Author: Ben Quarmby Title: Pirates Among the Second Life - Why You Should Monitor the Misuse of Your Intellectual Property in Online Virtual Worlds Citation: 26 Cardozo Arts and Entertainment Law Journal 667 (2009) Author: Meryl Rothchild Title: NOTE, Ruling with an Iron Fist: The TTAB's Strict Standard for Fraud for Trademark Registrants and Its Sanctions for Fraudulent Registrations Citation: 26 Cardozo Arts and Entertainment Law Journal 845 (2009)

February 13, 2009

Author: Ann Bartow Title: The True Colors of Trademark Law: Greenlighting a Red Tide of Anti Competition Blues Citation: 97 Kentucky Law Review 263 (2008) Author: Gerald P. Meyer Title: NOTE, Standing Out: A Commonsense Approach to Standing for False Advertising Suits Under Lanham Act Section 43(A) Citation: 2009 Illinois Law Review 295 (2009) Author: Cynda E. D'Hondt Title: NOTE, Another Small Step for the Second Circuit Might Be a Great Leap for Section 43(A) of the Lanham Act Citation: 3 Brooklyn Journal of Corporate, Financial and Commercial Law 127 (2008)

February 10, 2009

Author: Katya Assaf Title: The Dilution of Culture and the Law of Trademarks Citation: 49 IDEA 1 (2008)

February 2, 2009

Author: Jerome Gilson and Anne Gilson LaLonde Title: The Zombie Trademark: A Windfall and a Pitfall Citation: 98 Trademark Reporter 1280 (2008) Author: Krista F. Holt and Scot A. Duvall Title: Chasing Mosley's Ghost: Dilution Surveys Under the Trademark Dilution Revision Act Citation: 98 Trademark Reporter 1311 (2008) Author: Stacey L. Dogan and Mark A. Lemley Title: Grounding Trademark Law Through Trademark Use Citation: 98 Trademark Reporter 1345 (2008) Author: Anne Gilson LaLonde Title: Don't I Know You From Somewhere? Protection in the United States of Foreign Trademarks That Are Well Known But Not Used There Citation: 98 Trademark Reporter 1379 (2008) Author: William McGeveran Title: Rethinking Trademark Fair Use Citation: 94 Iowa Law Review 49 (2008) Author: Jacqueline D. Lipton Title: Celebrity in Cyberspace: A Personality Rights Paradigm for Personal Domain Name Disputes Citation: 65 Washington and Lee Law Review 1445 (2008) Author: Peter S. Massaro III Title: Filtering Through a Mess: A Proposal to Reduce the Confusion Surrounding the Requirements for Standing in False Advertising Claims Brought Under Section 43(a) of the Lanham Ac Citation: 65 Washington and Lee Law Review 1673 (2008)

January 23, 2009

Author: Margreth Barrett Title: Finding Trademark Us: The Historical Foundation for Limiting Infringement Liability to Uses "In the Manner of a Mark" Citation: 43 Wake Forest Law Review 893 (2008) Author: Jeroen K. van Hezewijk Title: Montex and Rolex - Irreconcilable Differences? A Call for a Better Definition of Counterfeit Goods Citation: 39 IIC: International Review of Intellectual Property and Competition Law 775 (2008) Author: Jurate Truskaite Title: Report, Earlier Rights as Grounds for Invalidity of Trade mark Registrations in the Baltic States Citation: 39 IIC: International Review of Intellectual Property and Competition Law 812 (2008)

January 13, 2009

Author: Thomas C. Folsom Title: Space Pirates, Hitchikers, Guides, and the Public Interest: Transformational Trademark Law in Cyberspace Citation: 60 Rutgers Law Review 825 (2008)