Jamail Center for Legal Research
Tarlton Law Library

Current trademark literature

About the “Current trademark literature” website: The "Current trademark literature" website is a resource for keeping informed of current articles related to U.S. trademark law. This service is edited by Jane O'Connell, Director of faculty and student services at the Tarlton Law Library. Law Library staff reviews law journals and law reviews (and a great many other legal periodicals) as they are received in the library. We examine the table of contents of all of these publications and identify any article concerning U.S. trademark law. We then input the basic bibliographic information about each article into this database, and scan the first page of the article. The availability of the first page of the article should better enable readers to know if they are interested in reading the whole article. Articles will be added two to three times a week, depending on the volume of cites. This page is RSS-enabled. Subscribe to the RSS feed using a feed reader, or RSS-enabled browser (Firefox, Safari, or IE 7) to receive automatic notices of updates. The RSS feed address is http://web.austin.utexas.edu/law_library/trademark/rss.cfm. The Library provides this service under the “fair use” provision of U.S. trademark law. Only the first page of an article will be scanned, and images will be deleted after 60 days. This service is for non-commercial, educational purposes only. If you have any comments about this service, please contact Jane O'Connell, joconnell@law.utexas.edu.

Click article title to view a .pdf file of its first page.
Articles are listed in chronological order:

May 13, 2008

Author: Susan M. Kayser and David Jaquette Title: 2007 Trademark Law Decisions of the Federal Circuit Citation: 57 American University Law Review 1039 (2008) Author: Christopher R. Kinkade Title: NOTE, Is Trademark Dilution Law Diluting Rights? A Survey of the Trademark Dilution Revision Act of 2006 Citation: 31 Seton Hall Legislative Journal 433 (2007)

May 12, 2008

Author: Thomas R. Lee, Glenn L. Christensen and Eric D. DeRosia Title: Trademarks, Consumer Psychology, and the Sophisticated Consumer Citation: 57 Emory Law Journal 575 (2008) Author: Jason Finkelstein Title: NOTES, What the Sioux Should Do: Lanham Act Challenges in a Post-Harjo Era Citation: 26 Cardozo Arts and Entertainment Law Journal 301 (2008)

May 5, 2008

Author: Jessica Amber Drew Title: RECENT DEVELOPMENTS, Death of Dawn Donuts: The Demise of Concurrent Trademarks Citation: 2007 University of Illinois Journal of Law, Technology and Policy 145 (2007)

April 29, 2008

Author: Barton Beebe Title: The Continuing Debacle of U.S. Antidilution Law: Evidence from the First Year of Trademark Dilution Revision Act Case Law Citation: 24 Santa Clara Computer and High Technology Law Journal 449 (2007-2008) Author: Robert G. Bone Title: Schechter's Ideas in Historical Context and Dilution's Rocky Road Citation: 24 Santa Clara Computer and High Technology Law Journal 469 (2007-2008) Author: Ronald R. Butters Title: A Linguistic Look at Trademark Dilution Citation: 24 Santa Clara Computer and High Technology Law Journal 507 (2007-2008) Author: Shari Seidman Diamond Title: Trademark Dilution: Of Fame, Blurring, and Sealing Wax, with a Touch of Judicial Wisdom Citation: 24 Santa Clara Computer and High Technology Law Journal 521 (2007-2008) Author: Stacey L. Dogan and Mark A. Lemley Title: The Trademark Use Requirement in Dilution Cases Citation: 24 Santa Clara Computer and High Technology Law Journal 541 (2007-2008) Author: William G. Barber Title: Dumping the "Designation of Source" Requirement from the TDRA: A Response to the Alleged "Trademark Use Requirement in Dilution Cases" Citation: 24 Santa Clara Computer and High Technology Law Journal 559 (2007-2008) Author: Shubha Ghosh Title: Dilution and Competition Norms: The Case of Federal Trademark Dilution Claims against Direct Competitors Citation: 24 Santa Clara Computer and High Technology Law Journal 571 (2007-2008) Author: Jacob Jacoby Title: Considering the Who, What, When, Where and How of Measuring Dilution Citation: 24 Santa Clara Computer and High Technology Law Journal 601 (2007-2008) Author: Mary LaFrance and Gail H. Cline Title: Identical Cousins? On the Road with Dilution and the Right of Publicity Citation: 24 Santa Clara Computer and High Technology Law Journal 641 (2007-2008) Author: David S. Welkowitz Title: State of the State: Is There a Future for State Dilution Laws? Citation: 24 Santa Clara Computer and High Technology Law Journal 681 (2007-2008)

April 28, 2008

Author: Gregory Apgar Title: NOTE, Prudential Standing Limitations on Lanham Act False Advertising Claims Citation: 76 Fordham Law Review 2389 (2008)

April 21, 2008

Author: Michael Grynberg Title: Trademark Litigation as Consumer Conflict Citation: 83 New York University Law Review 60 (2008)

April 10, 2008

Author: Blake R. Bertagna Title: Poaching Profits: An Examination of the Ability of a Trademark Owner to Recover an Infringer's Profits Under the Lanham Act as Amended in 1999 Citation: 16 Texas Intellectual Property Law Journal 257 (2008)

April 8, 2008

Author: Tashia A. Bunch Title: Well-known Marks Doctrine: Where Do We Go From Here? Citation: 90 Journal of the Patent and Trademark Office Society 227 (2008)

April 7, 2008

Author: Max Vern Title: Second Life - A New Dimension for Trademark Infringement Citation: 90 Journal of the Patent and Trademark Office Society 51 (2008)

March 28, 2008

Author: Charlene Elliott Title: Purple Pasts: Color Codification in the Ancient World Citation: 33 Law and Social Inquiry 173 (2008)

March 19, 2008

Author: Andrey Kotelnikov Title: Trade Marks and Visual Replicas of Branded Merchandise in Virtual Worlds Citation: 2008 Intellectual Property Quarterly 111 (2008) Author: Aaron F. Jaroff Title: COMMENT, Big Boi, Dr. Seuss and the King: Expanding the Constitutional Protections for the Satirical Use of Famous Trademarks Citation: 57 American University Law Review 641 (2008) Author: William Joern Title: Legislative Update: Goodwill Harboring: The Trademark Dilution Revision Act of 2006 Legitimates the Goodwill Investment in a Trademark While Safeguarding the First Amendment Citation: 17 Journal of Art and Entertainment Law 267 (2007) Author: Samay Gheewala Title: Legislative Update: Singapore Sling: WIPO Passes the Buck on Meaningful Reform of International Trademark Law Citation: 17 Journal of Art and Entertainment Law 305 (2007)

March 7, 2008

Author: Gary Partington Title: Protection of Shapes and Colour Marks in Canada Citation: 2 Journal of Intellectual Property Law and Practice 812 (2007) Author: Blake R. Bertagna Title: Fleeting Fame under the Trademark Dilution Revisions Act of 2006 Citation: 2 Journal of Intellectual Property Law and Practice 821 (2007) Author: David Tan Title: Beyond Trademark Law: What the Right of Publicity Can Learn From Cultural Studies Citation: 25 Cardozo Arts and Entertainment Law Journal 913 (2008)

February 26, 2008

Author: Rebecca Tushnet Title: Gone in Sixty Milliseconds: Trademark Law and Cognitive Science Citation: 86 Texas Law Review 507 (2008) Author: Bradley Bashaw Title: COMMENT, Geographical Indications in China: Why Protect GIS with Both Trademark Law and AOC-Type Legislation? Citation: 17 Pacific Rim Journal 73 (2008) Author: Nick Pisarsky Title: NOTE, PoTAYto-PoTAHto-Let's Call the Whole Thing Off: Trademark Protection of Product Sounds Citation: 40 Connecticut Law Review 797 (2008)

February 11, 2008

Author: Stacey L. Dogan and Mark A. Lemley Title: A Search-Costs Theory of Limiting Doctrine in Trademark Law Citation: 97 Trademark Reporter 1221 (2007) Author: Scot A. Duvall Title: The Trademark Dilution Revision Act of 2006: Balanced Protection for Famous Brands Citation: 97 Trademark Reporter 1223 (2007) Author: Richard J. Leighton Title: Literal Falsity by Necessary Implication: Presuming Deception Without Evidence in Lanham Act False Advertising Cases Citation: 97 Trademark Reporter 1286 (2007) Author: Jerre B. Swann Title: Sophistication and the Sciences Citation: 97 Trademark Reporter 1309 (2007) Author: Tamsen Valoir and Profess David Hricik Title: Patents Compared to Trademarks: The Duty of Candor/The Avoidance of Fraud Citation: 97 Trademark Reporter 1317 (2007) Author: Griffith B. Price, Jr. Title: Phoenix of Broward, Inc. v. McDonald's Corporation: Judicious Application of the Doctrine of Prudential Standing, or Unjustified Abstention from the Proper Exercise of Jurisdi Citation: 97 Trademark Reporter 1332 Author: Heather L. Jensen Title: Are Identical Marks in the Same Field of Services Likely to be Confused? Omicron Capital, LLC v. Omicron Capital LLC Citation: 97 Trademark Reporter 1366 (2007) Author: James R. Robinson and Kathleen E. McCarthy Title: An Introduction to the New Trademark Trial and Appeal Board Rules Citation: 97 Trademark Reporter 1380 (2007) Author: Marc L. Delflache, Sarah Silbert and Christina Hillson Title: Life after Mosley: The Trademark Dilution Revision Act Citation: 16 Texas Intellectual Property Law Journal 125 (2007) Author: William Spieler Title: Nominative Fair Use in Trademark Law: A Fair Use Like No Other Citation: 89 Journal of the Patent and Trademark Office Society 780 (2007) Author: Jonathan S. Digby Title: NOTE: What's the Deference? Should Dickinson v. Zurko Apply in the Trademark Context? Citation: 15 Journal of Intellectual Property Law 173 (2007) Author: Jennifer L. Donatuti Title: NOTE: Can China Protect the Olympics, or Should the Olympics Be Protected From China? Citation: 15 Journal of Intellectual Property 203 (2007). Author: Elizabeth M. Flanagan Title: NOTE: No Free Parking: Obtaining Relief from Trademark-Infringing Domain Name Parking Citation: 2007 Minnesota Law Review 498 (2007) Author: Irene Calboli Title: The Sunset of "Quality Control" in Modern Trademark Licensing Citation: 57 American University Law Review 341 (2007)