Tarlton Law Library
Jamail Center for Legal Research

Current Trademark Legal Literature

About the “Current Trademark Legal Literature” website: The "Current Trademark Legal Literature" website is a resource for keeping informed of current articles related to U.S. trademark law. This service is edited by Jane O'Connell, Associate director for patron services, instruction & research at the Tarlton Law Library. Law Library staff reviews law journals and law reviews (and a great many other legal periodicals) as they are received in the library. We examine the table of contents of all of these publications and identify any article concerning U.S. trademark law. We then input the basic bibliographic information about each article into this database, and scan the first page of the article. The availability of the first page of the article should better enable readers to know if they are interested in reading the whole article. Articles will be added two to three times a week, depending on the volume of cites. This page is RSS-enabled. Subscribe to the RSS feed using a feed reader, or RSS-enabled browser (Firefox, Safari, or IE 7) to receive automatic notices of updates. The RSS feed address is http://tarlton.webhost.utexas.edu/trademark/rss.cfm. The Library provides this service under the “fair use” provision of U.S. trademark law. Only the first page of an article will be scanned, and images will be deleted after 60 days. This service is for non-commercial, educational purposes only. If you have any comments about this service, please contact Jane O'Connell, .

Click article title to view a .pdf file of its first page.
Articles are listed in chronological order:

November 4, 2009

Author: Michael Grynberg Title: Things are Worse than We Think: Trademark Defenses in a "Formalist" Age Citation: 24 Berkeley Technology Law Journal 897 (2009) Author: Chris Page Title: COMMENT, Searching for a "Use": Search Engines, Keywords, and Trademark Law Citation: 28 TEMPLE Journal of Science,Technology and Environmental Law 93 (2009)

October 21, 2009

Author: Julia Riehm McGuffey Title: NOTE, The New Edition of New Edition: Boybands, Trademarks, and Shifting Goodwill Citation: 47 University of Louisville Law Review 167 (2008)

October 13, 2009

Author: Elizabeth K. Levin Title: NOTE, A Safe Harbor for Trademark: Reevaluating Secondary Trademark Liability after Tiffany v. eBay Citation: 24 Berkeley Technology Law Journal 491 (2009)

September 28, 2009

Author: Katya Assaf Title: Protection of trade marks against dilution: a semiotic perspective Citation: 4 Journal of Intellectual Property and Practice 643 (2009) Author: Grzegorz Pacek Title: Marks as imitations of State emblems 'from a heraldic point of view' Citation: 4 Journal of Intellectual Property and Practice 675 (2009) Author: Jeremiah Kline Title: Black and Blue: An Examination of Trademarking University Color Schemes Citation: 16 Sports Lawyers Journal 47 (2009)

September 18, 2009

Author: Megan M. Carpenter Title: Trademarks and Human Rights: Oil and Water? Or Chocolate and Peanut Butter? Citation: 99 Trademark Reporter 892 (2009) Author: Burkhart Goebel Title: Trademarks as Fundamental Rights-Europe Citation: 99 Trademark Reporter 931(2009) Author: Peter J. Chalk and Alexander Dunlop Title: Indigenous Trade Marks and Human Rights: An Australian and New Zealand Perspective Citation: 99 Trademark Reporter 956(2009) Author: David S. Welkowitz Title: Famous Marks Under the TDRA Citation: 99 Trademark Reporter 983(2009) Author: Lisa K. Krizman Title: Trademark Protection for Restaurant Owners: Having Your Cake and Trademarking It, Too Citation: 99 Trademark Reporter 1004(2009) Author: Jakkrit Kuanpoth and Daniel Robinson Title: Protection of Geographical Indications: The Case of Jasmine Rice and Thailand Citation: 3 Intellectual Property Quarterly288 (2009) Author: Joseph C. Daniels Title: NOTE, The Branding of America: The Rise of Geographic Trademarks and the Need for a Strong Fair Use Defense Citation: 94 Iowa Law Review 1703 (2009)

September 9, 2009

Author: Breann M. Hill Title: COMMENT, Achieving Protection of the Well-Known Mark in China: Is There a Lasting Solution Citation: 34 University of Dayton Law Review 281 (2009)

August 21, 2009

Author: Alexandra J. Roberts Title: New-School Trademark Dilution: Famous Among the Juvenile Consuming Public Citation: 49 IDEA: The Intellectual Property Law Review 579 (2009) Author: Sheldon W. Halpern Title: Trafficking in Trademarks: Setting Boundaries for the Uneasy Relationship Between "Property Rights" and Trademark and Publicity Rights Citation: 58 DePaul Law Review 1013 (2009) Author: James Faris Title: NOTE, The Famous Marks Exception to the Territoriality Principle in American Trademark Law Citation: 59 Case Western Reserve Law Review 451 (2009) Author: Patrick Ryan Barry Title: COMMENT, The Lanham Act's Applicability to the Internet and Keyword Advertising: Likelihood of Confusion v. Initial Interest Confusion Citation: 47 Duquesne Law Review 355 (2009) Author: Yasamine Hashemi Title: LEGAL UPDATE, Stripped Down and Revved Up: The Ninth Circuit's Clarification of the Nominative Fair Use and First Amendment Defenses to Trademark Infringement Citation: 15 Boston University Journal of Science and Technology 316 (2009)

August 3, 2009

Author: Sandra Edelman Title: Proving Your Bona Fides - Establishing Bona Fide Intent to Use Under the U.S. Trademark (Lanham) Act Citation: 99 Trademark Reporter 763 (2009) Author: Neal R. Platt Title: Good Will Enduring: How to Ensure That Trademark Priority Will Not Be Destroyed by the Sale of a Business Citation: 99 Trademark Reporter 788 (2009) Author: Daniel R. Plane Title: Going After the Middleman: Landlord Liability in the Battle Against Counterfeits Citation: 99 Trademark Reporter 810 (2009) Author: Catherine W. Ng Title: Some Cultural Narrative Themes and Variations in the Common Law Citation: 99 Trademark Reporter 837 (2009) Author: Verena von Bomhard, Hugh O'Neill, and Anat Paz Title: Licenses in OHIM Practice Citation: 99 Trademark Reporter 863 (2009) Author: Lauren Howard Title: An Uningenious Paradox: Intellectual Property Protections for Fashion Designs Citation: 33 Columbia Journal of Law and the Arts 333 (2009) Author: Vanessa P. Rollins Title: Trademark Fair Use: Braun Versus the Bunny Citation: 13 Marquette Intellectual Property Law Review 287 (2009)

July 21, 2009

Author: Patricia Cappuyns Title: The Shape of the Lego Brick is Free for All to Use Citation: 4 Journal of Intellectual Property and Practice 499 (2009)

July 10, 2009

Author: Eric Goldman Title: Brand Spillovers Citation: 22 Harvard Journal of Law and Technology 381 (2009) Author: Brenda Reddix-Smith Title: Individual Liberties and Intellectual Property Protection - Proprietary Software in Digital Electronic Voting Machines: The Clash Between a Private Right and a Public Good in Citation: 19 Fordham Intellectual Property, Media and Entertainment Law Journal 689 (2009) Author: Ron Phillips Title: A Case for Scandal and Immorality: Proposing Thin Protection of Controverial Trademarks Citation: 17 University of Baltimore Intellectual Property Law Journal 55 (2008) Author: Inessa Shalevich Title: ESSAY, Protection of Trademarks and Geographical Indications Citation: 6 Buffalo Intellectual Property Law Journal 67 (2009)

July 3, 2009

Author: Emily Kathryn Tyler Title: COMMENT, Infringus Maximus! An Exploration of Motion Picture Title Protection in an International Film Industry Through the Legal Battles of Harry Potter Citation: 16 Journal of Intellectual Property 323 (2009) Author: Melissa Ung Title: COMMENT, Trademark Law and the Repercussions of Virtual Property (IRL) Citation: 17 CommLaw Conspectus: Journal of Communications Law and Policy 679 (2009) Author: Owen Weaver Title: COMMENT, Everything You Will Ever Want to Know About Puffery and How the Second Circuit Wrongly Applied It in Time Warner Cable, Inc. v. DirecTV, Inc. Citation: 43 New England Law Review 357 (2009)

June 22, 2009

Author: Laura A. Heymann Title: The Public's Domain in Trademark Law: A First Amendment Theory of the Consumer Citation: 43 Georgia Law Review 651 (2009) Author: Jonathan B. Schwartz Title: COMMENT, Less is More: Why a Preponderance Standard Should Be Enough for Trademark Abandonment Citation: 42 UC Davis Law Review 1345 (2009)

June 12, 2009

Author: Elkia Manglona Title: COMMENT, An Avatar's Parody: Considering a First Amendment Right to Parody Real World Trademarks in a Three-Dimensional Virtual World Citation: 19 Albany Law Journal of Science and Technology 183 (2009)

June 11, 2009

Author: Mark P. McKenna Title: Trademark Use and the Problem of Source Citation: 2009 University of Illinois Law Review 772 (2009)

June 3, 2009

Author: Mohammad Amin Naser Title: The Lanham Act and the Trade Mark Monopoly Phobia Citation: 4 Journal of Intellectual Property Law and Practice 365 (2009) Author: Mohammad Amin Naser Title: Trademarks and Freedom of Expression Citation: 40 IIC: International Review of Intellectual Property and Competition Law 188 (2009) Author: Irina D. Manta Title: Privatizing Trademarks Citation: 51 Arizona Law Review 381 (2009)

May 28, 2009

Author: Corina I. Cacovean Title: NOTE, Is Free Riding Aided by Parody to Sneak Between the Cracks of the Trademark Dilution Revision Act? Citation: 31 Hastings Communications and Entertainment Law Journal 441 (2009)